KARACHI, Sept 10 — Yamaha Motor Pakistan Ltd (YMPL) has announced it will discontinue motorcycle assembly in the country, marking the end of its nine-year production journey. The decision, the company said, is part of a shift in business strategy.
Yamaha Motor Pakistan has officially announced its decision to end motorcycle manufacturing operations in the country.
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— Startup Pakistan (@PakStartup) September 9, 2025
In a statement to dealers, Yamaha assured that spare parts, warranty services, and after-sales support would continue without disruption. This means existing customers will not face issues in maintenance or service.
Yamaha entered Pakistan in 2015 with high expectations, producing four models that gradually became too expensive for the mass market. Rising import costs, heavy reliance on foreign parts, and a shrinking consumer base in the higher-priced segment eventually limited Yamaha’s competitiveness against Honda, Suzuki, and low-cost Chinese bikes.
Industry observers believe the government’s broader support for electric vehicles (EVs) and localisation targets could reshape the market in the coming years. Yamaha’s exit from assembly is seen as a setback for vendors and dealers but also a sign of changing demand patterns.
Key Facts
- Price range: Rs429,500 – Rs493,500 (initially launched at Rs129,400).
- Peak sales: 23,610 units in FY19.
- FY25 output: only 4,300 units assembled, 5,709 sold.
- Employment: around 200 people hired in first phase of Bin Qasim plant.
- Market trend: Shift towards affordable bikes (Rs100,000–150,000 range) and EVs.
- Motorcycle sector overall: 1.692m units produced in FY25, up from 1.234m in FY24.
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