Nike’s latest editorial series, ‘Style By,’ has officially touched down in the winding alleyways of Old Dubai, capturing the essence of Ramadan 2026 through a lens that is as culturally grounded as it is aesthetically sharp. Moving away from the high-rises, the campaign centers on two of the region’s most influential style voicesLana Al Beik and Leena Al Ghouti, to redefine what it means to dress for the season.
Modesty as a Choice, Not a Category
The core philosophy of this series is a refreshing departure from typical commercial tropes. Instead of treating “modest fashion” as a rigid, separate category, Nike and its collaborators present it as a deliberate styling choice. It’s about the fluidity of layers, the play of proportions, and the intentionality that comes with dressing during the Holy Month.
The editorial is built around two standout silhouettes: the Air Max Muse and the cult-favorite Shox Z. The pairing of these aggressive, tech-forward sneakers with soft, modest silhouettes creates a visual tension that perfectly mirrors the modern Middle Eastern identity.
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The shoot follows the natural “shift” of Ramadan. It captures the quiet, light-drenched mornings of reflection and the high-energy, fast-paced gatherings that take place after Iftar. As the light changes over the historic architecture of Dubai, the styling evolves from functional daywear to elevated, layered evening looks.
The Heritage Backdrop
By choosing Old Dubai as the location, Nike taps into the soul of the city. The contrast between the futuristic footwear and the heritage-rich textures of the souks and traditional wind towers underscores a powerful message: innovation doesn’t have to come at the expense of tradition.
Lana and Leena, both known for their unapologetic and avant-garde approach to modesty, serve as the perfect navigators for this journey. They show that during Ramadan, style isn’t just about what you wear, it’s about how you move through the world during a time of heightened pace, grace, and connection.
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The image showcases Nike’s comment about the collection and its ties to the month of Ramadan.
Source: Nike
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