Recently released, Hasan Raheem’s latest single, “Bewajah”, has quickly moved beyond being just a “sad-girl/boy anthem” to becoming a cultural milestone. While the track itself is a departure from his usual upbeat indie-pop, leaning into a moodier, more vulnerable R&B sound, it is the music video that has truly captivated the nation.
The “Game of Kings” on Screen
Directed by Arham Ikram, the visual narrative for “Bewajah” is a cinematic tribute to Hasan’s roots in Gilgit-Baltistan. Eschewing the typical urban aesthetic of Karachi’s streets, the video was filmed entirely against the breathtaking, rugged backdrop of the northern highlands.
The standout feature is the spotlight on Freestyle Polo, often called the “Game of Kings.” Unlike the refined international version, the video showcases the raw, traditional form played at festivals like Shandur.
The entire cast and the polo players are seen in authentic local dress, including the iconic wool caps (Patti) and embroidered robes.
The video weaves in traditional Gilgiti folk dances, which Hasan has previously mentioned are the foundation of his signature freestyle dance moves.
The Shina Connection
In a move that thrilled fans across the northern territories, the song features a bridge with lyrics in Shina, a native language of Gilgit. Hasan has a history of subtly incorporating Shina into his hits, but in “Bewajah”, the language takes center stage, bridging the gap between his global pop identity and his ancestral heritage.
Netizen Reaction: “Real Representation”
The online response has been overwhelmingly positive, with many praising Hasan for using his massive platform to bring the specific, non-caricatured culture of Gilgit-Baltistan to the forefront of Pakistani pop culture.
Fans from the region have flooded the comments, thanking the singer for showing the world our true colors beyond just the mountains.
that gilgiti energy from Hasan Raheem and his banger took over my entire insta feed
— Shuja (@ShujaaAzmi) April 1, 2026
Netizens have highlighted the “unreal” cinematography, noting that the video feels less like a music promo and more like a high-budget cultural documentary.
With “Bewajah” currently topping the charts, Hasan Raheem has proven that for the modern Pakistani artist, the path to global relevance doesn’t just go through the city, it goes through the heart of one’s own heritage.
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