On January 10, 2026, the Karachi Expo Centre transformed into a sprawling crossroads of global trade and culinary excellence with the inauguration of the 19th Food Asia International Exhibition & Conference. The event was formally opened by Syed Nasir Hussain Shah, Sindh’s Minister for Local Government, signaling a major push for Pakistan to modernize its $667 billion food market.
With over 500 brands and delegations from more than seven countries, including a high-profile visit from Indonesia’s Vice Minister of Trade, H.E. Dyah Roro Esti, the halls were buzzing with more than just business deals. The expo has become a critical platform for connecting local producers with international buyers, specifically focusing on halal exports and sustainable food security. Some highlights of day one include:
- The Culinary Arena: The fan-favorite ‘Food Champ – Season 4’ live competition kicked off in collaboration with COTHM. This high-energy arena saw professional chefs and students battling it out in real-time, turning the trade show into a spectator sport for foodies.
A Stall at 19th Food Asia Expo in Karachi
- Diplomatic Flavor: The Indonesian delegation’s presence underscored a growing trade partnership, with discussions moving toward a Comprehensive Economic Partnership Agreement (CEPA) that could revolutionize food trade between Karachi and Jakarta.
- Consumer Perks: Beyond the B2B meetings, the public swarmed the halls to take advantage of exclusive “exhibition-only” discounts of up to 30% on top FMCG and organic brands.
A Stall at 19th Food Asia Expo in Karachi
By the end, over 35,000 visitors had already passed through the gates. As Minister Nasir Hussain Shah noted during his media talk, exhibitions like Food Asia aren’t just trade shows; they are a vital ‘economic engine’ that bridges the gap between Pakistan’s rich agricultural heritage and the global dinner table.
