Pakistan’s Pink Salt Shines at Global Agritech Summit

ISLAMABAD | October 4, 2025 – A Brazilian agritech product infused with Pakistan’s Himalayan Pink Salt has grabbed the spotlight at the Women in Agritech – Global Summit in Belgium, winning an international innovation award for its unique blend of Amazonian biodiversity and Pakistani minerals.

Brazilian brand wins innovation award using Himalayan Pink Salt — hailed as a model for sustainable trade

Brazil–Pakistan Collaboration Wins Global Recognition

The award-winning Savana Amazonica soap, produced in Boa Vista, Roraima, was celebrated for merging Pakistan’s mineral richness with Brazil’s natural resources, setting a benchmark for sustainable trade and innovation.

The Embassy of Pakistan in Brazil hailed the win as a major diplomatic and commercial success, showing how natural resources and innovation can create world-class products with global appeal.

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Commerce Minister Calls Pink Salt a ‘Natural Treasure’

Commerce Minister Jam Kamal Khan said the achievement highlights Pakistan’s cultural heritage and economic potential:

“Its presence in an award-winning product in Belgium shows how Pakistan’s resources can power global innovation and strengthen partnerships worldwide.”

Building Trade Bridges Through Natural Resources

Trade and Investment Counsellor Dr Muhammad Babar Chohan said the collaboration proves that Pakistan’s Pink Salt can anchor global ventures, pledging support to facilitate similar initiatives and build sustainable trade bridges with Brazil and beyond.

A Model for Future Partnerships

The international recognition positions Pakistan’s Pink Salt as a key player in global health, wellness, and agritech markets, offering a blueprint for cross-border collaboration, innovation, and export growth.

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