The 24th edition of the Lux Style Awards (LSA), held in Karachi, unfolded as a night of glamour, celebrity appearances, and significant wins, cementing the year’s biggest creative achievements across Pakistan’s television, film, music, fashion, and digital sectors.
The Kabhi Main Kabhi Tum Phenomenon
The night belonged overwhelmingly to the drama serial Kabhi Main Kabhi Tum (KMKT), which proved to be the biggest winner in the popular Viewers’ Choice categories.
Hania Aamir won Best Actress for her performance in Kabhi Main Kabhi Tum, solidifying her position as a leading television star.
Fahad Mustafa secured Best Actor for his role in the same serial, marking a major highlight in his television career.
Reflecting its massive nationwide popularity, Kabhi Main Kabhi Tum also took home the Viewers’ Choice award for Play of the Year.
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The critically acclaimed series Zard Patton Ka Bunn earned major recognition, winning Best Drama Serial (Critics’ Choice) and taking home awards for Best Ensemble Play and TV Director (Saife Hasan).
Film and Music Triumphs
While television dominated, the film and music categories saw historic wins and continued recognition for popular platforms:
Actor Yumna Zaidi won her first-ever film award, taking home the Film Actor of the Year (Female) for her role as a sportswoman in Nayab. This win set a new LSA record for the most-awarded actress.
Coke Studio continued its reign as Pakistan’s biggest cultural export, with the highly popular track “Jhol” by Maanu and Annural Khalid securing the Viewers’ Choice Song of the Year.
The film Kattar Karachi was declared Film of the Year (Viewers’ Choice), while Samar Jafri won Best Film Actor (Male) for Na Baligh Afraad.
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Fashion, Digital, and Lifetime Honors
The awards highlighted the industry’s evolving landscape by recognizing new media and honoring veterans.
Luxury designer Hassan Sheheryar Yasin (HSY) secured the Fashion Brand of the Year award.
The importance of new media was formally acknowledged, with content creators like Ron & Coco winning Best Influencer and Aidah Sheikh named Digital Trendsetter of the Year.
Legendary singer Abida Parveen was honored with the Unilever Chairman’s Lifetime Achievement Award, while Sultana Siddiqui received the prestigious Lux Change Makers
Award for her contribution to Pakistan’s media industry.
