ISLAMABAD, October 17, 2025– Popular Pakistani actor Hania Aamir has been named the new National Goodwill Ambassador for UN Women Pakistan, becoming only the second Pakistani to receive this prestigious title after activist Muniba Mazari’s appointment in 2015.
The announcement was made via UN Women Pakistan’s official Instagram on Wednesday. The organization praised Aamir for her influence and relatability, noting that she will “use her platform to raise awareness, inspire action, and amplify the voices of women and girls across Pakistan.”
💜 UN Women Pakistan welcomes Hania Aamir as our new National Goodwill Ambassador! As an actor and advocate, she’ll raise awareness, inspire action, and amplify the voices of women and girls across Pakistan. 📷
#HaniaAamir #GoodwillAmbassador #GenderEquality #EmpowerHer pic.twitter.com/1jYXX7YNnq
— UN Women Pakistan (@unwomen_pak) October 16, 2025
UN Women stated that the partnership with Aamir will support its mission to create a future where “every woman and girl can realise her full potential — free from violence, discrimination, and inequality.”
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Known for her strong acting performances and massive social media following, Aamir brings a youthful, digitally savvy presence to UN Women’s portfolio. Her appointment is expected to attract greater awareness among Pakistan’s younger generation, especially young girls.
She joins an elite group of goodwill ambassadors, including regional figures such as Muniba Mazari, Farhan Akhtar, and Sania Mirza, alongside global names like Emma Watson, Nicole Kidman, and Anne Hathaway.
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In Pakistan, other UN goodwill ambassadors include Mahira Khan (UNHCR), Fawad Khan (UNDP), Shehzad Roy (UNODC), and Saba Qamar (UNICEF).
UN Women has played a key role in Pakistan’s gender equality movement, particularly during recent crises. In response to the country’s devastating floods, the organization established Women Safe Spaces in affected areas, offering legal advice, counselling, and childcare services.
Aamir’s appointment signals a fresh chapter in advocacy for women’s empowerment in Pakistan, aligning star power with social impact to reach broader audiences.
