KARACHI: Pakistan’s fruit, vegetable and value-added food exporters have finalised a roadmap to boost sectoral exports to $2 billion within three years, up from the current $700 million, Pakistan Fruit and Vegetable Exporters and Merchants Association (PFVA) Patron-in-Chief Waheed Ahmed announced on Tuesday.
Speaking at a joint press conference with Trade Development Authority of Pakistan (TDAP) Secretary Sheharyar Taj, Mr Ahmed said FoodAg Pakistan — held in the last week of November — had generated unprecedented international interest in Pakistani horticulture products.
TDAP Secretary Shehryar Taj said expected business deals worth $730m emerged at the expo.https://t.co/EKLl7sTxxM
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This year, 25 Pakistani fruit, vegetable and value-added exporters participated in the expo, which attracted buyers from 35 countries. For the first time, Pakistan received export orders from the United Kingdom, Germany and Oman, he added.
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Mr Ahmed said the Pakistan Horticulture Development Company (PHDC) and TDAP would work jointly to strengthen the agricultural economy and achieve the $2bn export target. PHDC includes representation from the agricultural sectors of all provinces and Gilgit-Baltistan.
TDAP Secretary Sheharyar Taj said the expo resulted in expected business deals worth $730 million, reinforcing Pakistan’s position as a reliable global supplier in the agricultural and food chain. He said the exhibition had opened new avenues of cooperation, partnerships and sustainable growth in the horticulture sector, while demonstrating Pakistan’s improving standards, production capacity and compliance with global requirements.
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